"Soft drinks should be drunk in moderation" - Coca Cola.
Moderation is a term that is widely exploited by the food industry to justify their existence. It is time to clear it up with my no nonsense way.
Moderation should be applied to food that is healthy; food that is nutritious yet calorie dense. For example butter, olive oil, or nuts.
Junk food/drinks on the other hand (including Coca Cola), are calories dense and have no or almost no nutrition that our bodies need. They are empty calories, often packed with sugars, and colorants. While they are still edible, they are more of a special occasion indulgence (on purpose I am not calling them food!). Food that should be consumed regularly in moderation do not come in colourful containers with a pile of sugar, artificial colorants, and additives on their ingredient list. No amount of gym work is going to help, Coca Cola, and you know it so let's be honest here!